Burger King games
Three advergames sold at Burger King in 2006.
Wikipedia / Wikimedia Commons
The Burger King games, also referred to as King Games, are a set of three advergames sold at Burger King. They were part of a holiday promotion running from late November through December 24, 2006. Blitz Games’ Blitz Arcade Division developed all three titles, and King Games published them. The games feature in-game advertising for Burger King and work on both the original Xbox and the Xbox 360, with online play via Xbox Live. They were initially planned as Xbox Live Arcade downloads, but their perceived high quality led to a shift to physical retail, sold at Burger King locations for $3.99 each.
**PocketBike Racer** Pocketbikes are tiny, but the game puts you on one regardless.
**Sneak King** Sneaking up on someone with a hot sandwich takes a special person; the King does it with vigor, finesse, and a royal flourish.
**Big Bumpin'** Bumper cars with no rules: four modes, a character creator, ten courses, and hazards like bottomless pits, ice patches, and wall saws.
- Released
- Late November to December 24, 2006
- Developer
- Blitz Arcade Division of Blitz Games
- Publisher
- King Games
- Platforms
- Original Xbox and Xbox 360
- Number of games
- 3
- Price
- $3.99 each
- Online play
- Xbox Live
Lore & Background
The three games are PocketBike Racer, Sneak King, and Big Bumpin'. PocketBike Racer puts the player on a tiny pocketbike, described as 'small. Tiny. Minuscule.' Sneak King involves sneaking up on people with a hot sandwich, with the King's sneaking talents described as unmatched. Big Bumpin' is a bumper car game with no rules, featuring 4 modes of play, a make-your-own-character mode, 10 courses, and hazards such as bottomless pits, ice patches, and saws that come out of the wall. The games were originally intended as downloadable titles for Xbox Live Arcade but were moved to physical box products due to their perceived high quality.
Reader's Guide
The Burger King games represent a notable intersection of fast-food marketing and video gaming during the mid-2000s. As advergames sold directly at Burger King stores, they were part of a promotional campaign timed for the holiday season of 2006. Their compatibility with both the original Xbox and the Xbox 360, along with online play via Xbox Live, made them accessible to a wide audience. The decision to release them as box products rather than downloadable titles, based on their perceived high quality, set them apart from typical promotional games. Each game—PocketBike Racer, Sneak King, and Big Bumpin'—offered distinct gameplay concepts, from racing tiny bikes to stealthy sandwich delivery and chaotic bumper car battles. Their legacy lies in being a successful example of branded entertainment that achieved retail distribution, and they remain a curiosity for collectors and historians of video game marketing.
Did You Know?
- The games were originally created as downloadable games for Xbox Live Arcade but were moved to box product due to being considered of high quality.
- All three games were developed by the Blitz Arcade Division of Blitz Games.
- The games were sold at Burger King stores for $3.99 each during the holiday season from late November until December 24, 2006.
- Big Bumpin' includes hazards such as bottomless pits, ice patches, and saws that come out of the wall.
Frequently Asked Questions
What are the Burger King games?
The Burger King games (also called King Games) are a trio of advergames created for a holiday marketing push in late 2006. Rather than being traditional advertisements, they deliver Burger King brand messaging through interactive gameplay.
Who developed and published the Burger King games?
Blitz Games' Blitz Arcade Division built all three titles, and King Games handled publishing. The set was specifically designed as in-game advertising for the Burger King restaurant chain.
What platforms do the Burger King games support?
All three titles run on both the original Xbox and the Xbox 360, with online multiplayer available through Xbox Live. They were initially conceived as Xbox Live Arcade downloads before the distribution format changed.
How much did the Burger King games cost and where were they sold?
Each of the three games carried a $3.99 price tag and was sold exclusively in Burger King restaurant locations. The promotion window ran from late November through December 24, 2006.
Why did the Burger King games shift from digital download to physical retail?
The team judged that the finished quality of the titles outpaced what was standard for Xbox Live Arcade releases, so they opted for physical disc packaging instead. This let them hit the lower $3.99 price point on Burger King store shelves rather than through the online store.
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